Thach MW, Dr. Liz,Tim Matz,James Halliday con Wine: A Global Business: 2nd Edition
Reseña del editor Wine: A Global Business provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspective on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy, business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included. Edited by Dr. Liz Thach, MW, a Wine Business and Management professor at Sonoma State University, and Tim Matz, Managing Director/President of Jackson Wine Estates International, the book contains chapters written by over 40 world wine authorities and experts in academia and the wine industry. Each chapter offers practical and useful information on what is necessary to succeed in the wine business, and is essential reading for wine students, newcomers to the industry, and anyone wanting to learn more about the different business components of wine.